SMS Marketing and Importance/Benefits.


WHAT IS SMS MARKETING


SMS is an acronym which stands for short message service and it is also called Text messages - Together are the messages that people send from their mobile phone or Computer.
SMS Marketing simply involves capturing a user's phone number and sending them text offers and is one of the most popular e-marketing channel - all about content marketing. To market using SMS marketing, one should learn Target Marketing. Target Marketing is marketing to a specific group/audience. This target marketing implies to all type of Content marketing such as email, mobile and social medias marketing whereby you market to your target audience (audience related to your niche).
A company that wants to send SMS messages for their skirts store would target women and not men. If you are selling ads space in your newspaper channel, your target marketing should be Adverstiers such as marketers, webmasters, companies, bloggers etc - this is what target marketing is all about.

According to statics, more than 90% of the world population has cellular phones and about 85% of them make use of SMS, this is what makes SMS marketing highly efficient.
SMS marketing are one of the popular way to market because of it's efficiency. SMS marketing are convertible, quickly and conveniently the same way as Email Marketing.

BRIEF HISTORY


SMS marketing became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted or unwanted contents. Because sent off SMS messages are read within 4 minutes making it highly convertible leads to it becoming a legitimate advertising channel in some parts of the world over few years. The popularising of SMS marketing are because the junk mail, spam or adverts over public internet. The Interactive Advertising Bureau (IAB) and the Mobile marketing Association (MMA) has established guidelines and rules guiding the use of mobile channel for marketers which leads to the fruitful of SMS marketing in developed regions such as North America, Western Europe and some other countries. Also SPAM sms messages which are sent without legitimate remains an issue in many other parts of the world. SMS marketing are more popular in Europe and Asia. Concurrently, there are over 100million advertising SMS sent off every month in Europe alone.

BENEFITS OF SMS MARKETING



1# Fast Deliver Ability:
The average time carrier of SMS service from sender to receiver is less than 7 seconds thereby it's more fast means channel just like Email marketing.
Other marketing channels are also fast but nothing to compare with SMS marketing that puts your message into your subscribers pockets in seconds.

2# It's Direct and Easy Accessible Channel:
It's direct and easy accessible by customers/subscribers and has high read rate of 97% within 4 minutes delivery which assures publisher instant read time. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social medias.

3# You can use a Shortcodes or Keywords to build your database:
You can build your database and increase your subscribers or customers by placing a simply Shortcodes/keywords in your website/blog/social media in which your customers send and instantly join your database. You might have come across while surfing the internet where it is written “To get all our updates directly to your sms/text message” (or something like that), send Follow @example to 42990 or something like that. This is what I mean by using Shortcodes/keywords to build your database.

4# Instant opt-in and opt-out:
With the advent of Shortcodes explained above, opting in OR opting out of your SMS stream is done instantly - unlike that of email marketing that opt-in and opt-out require prolonged procedure where you need to opt-in or opt-out and then head to your email inbox to confirm or decline the subscription but that of SMS require One-time steps.
Such opt-in and opt-out Shortcodes will be like Send Sesgist to 731 to opt-in or stop sesgist to 731 to opt-out. Note that this is just an example. Having seen this, SMS has instant opt-in and opt-out than any other marketing channels.

5# It Works and Integrate together with other channels:
It's mind-blowing that all channels works together with each other and there is no exceptions in SMS marketing. SMS can be used to remind customers if they have read their social media post(s) or email just something like Have you read our recent mail ?. Therefore SMS are a great Standalone channel.

6# High Open Rate:
I said earlier (no.1) that SMS has fast Deliverability also has high open rate. Let's take it like this, When we hear a buzz or message notification on our phones, we are eager to see what is it. In some cases, those with messages announcer have their messages opened and read automatically.
Essentially, almost every SMS sent is opened and read where email and social medias aren't. SMS has 90%-98% open rate than social media or email.

7# High and instant conversion rate:
SMS call-to-action has high rate than email and social medias. The action taken in your SMS campaign whether promotions or contests are instant and of high rate to compare to other marketing channels.

8# Save more time because SMS requires short messages.:
SMS save you more time to write long character article. Also SMS been a boon marketing which requires clear and straight to the point, thereby saving more time.


BONUS


DISADVANTAGES OF SMS MARKETING**
SMS marketing has some disadvantages but it's advantage exceeded it's disadvantages.

1# People respond negatively to irrelevant and unwanted texts.
To solve this: Make sure you have their permission to send them texts and that your SMS marketing complies with privacy and data protection rules.

2# Your messages has to be short thereby not expressing your campaigns in details.
To solve this: Always add a shortened link below your campaign Post which will redirect subscribers to publisher's website.

3# Due to some Carriers selling their members databases to third parties results in SPAM SMS messages.
To solve this: Actions to be taken un-lightly to whosoever fails the e-commerce rules and regulations.

In conclusion, SMS marketing are suitable and best for bigger companies.

Thanks for your time.


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