Email Marketing, Types And Benefits Of Email Marketing

Email are electronic message that are sent to communicate a wide variety of information including specials, request business, solicit sales, product information etc
So Email Marketing is the act of sending a commercial message, typically to a group of people using electronic mails and it is used to promote products, services, business, educate customers and can encourage sales if done tactfully. Email Marketing are meant to build trust, loyalty and brand awareness by communicating regularly with Customers. Email marketing can be sent to a purchased lead list or a current customer database and it meant to be targeting specific customers who are interested in niche products or services.
Email Marketing been a very popular form of communication in business than content marketing - it's purpose is to reach customers quickly and increase business instantaneously. Email Marketing is flexible by allowing business companies to send offers to their customers who are interested in what they are offering.


Email Marketing rapidly grown alongside in advancement in technology in 21st century.
Gary Thuerk of Digital equipment Corporation (DEC) sent the first mass email to 400 potential clients in 1978 via [Advanced Research Projects Agency Network (ARPANET]] which resulted in $13 million worth of sales in DEC products.

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Transactional emails
From the name one would conclude that they are emails sent off based on a customer's action with a company. The primary purpose of a transactional email is to convey information regarding the action that sent it off. They are opportunity to introduce or extend the email relationship with customers or subscribers to anticipate and answer questions or to cross-sell or up-sell products or services. Sent off transactional messages include password reset emails, dropped basket messages, reorder emails, purchase or order confirmation emails, order statue emails, email receipts etc.

Direct Emails
Direct emails involves sending an email solely to communicate a promotional message. This type of emails are the one companies, webmasters and bloggers used (newsletters) to send direct message. This emails list are usually collected when a customer signed up for a product/service, webpage or tutorials. When companies rent a list of emails addresses from service companies with safe mail marketing, it can also be grouped as direct emails.

Mobile Email Marketing
Emails that develops large amounts of traffic through smartphones and tablets. They are emails sent off for the purpose of traffic. It is send on advertising purposes which based on the recipient's behavior.

Email Marketing are important to marketing companies for several reasons:

1# Email has higher users and larger reach
Why some people considered social networks as the most effective way to reach masses. One would believed so because of the impressive numbers of social medias users - facebook reaching 2 billion users and twitter boasting over 300 million users but according to the statistics on email usage, the total number of email world wide was projected to reach 5 billion users in this year 2017.
Email has higher users to reach than Marketing social networks (facebook, twitter, instagram, LinkedIn) combined. Even if we combine all the marketing social networks users, email has larger masses because even facebook, twitter, LinkedIn etc needs email account. When you want to sign up for a website, forum, online store you have to enter your email address to create the account. Even social media sites like facebook and twitter needs email account to notify users of their activities. It is polled that 80% of internet user has an email account, so when it comes to connecting with prospects and customers, there's no channel with larger reach than email.

2# Email delivers message more accurate to the users than any other marketing channels.
One subscriber linked or subscribed to marketer's website is 80% more valuable than one facebook fan or twitter follower. Let's do the analogy
Having known that facebook limits the number of times your posts appear in the newsfeed but are vice-versa in email. When you send an email campaign to 10,000 subscribers at least 9000 of them would receive it in their inbox. Alternatively, when you post an update to your 10,000 facebook fans only 400 of them will have a chance of seeing it in their newsfeed while less than 2000 will have to access that post directly in your page. This means your message is 52 times more likely to be seen using email than facebook or any other channels.

Must read: What is Content Marketing ➕ Types and Benefits of Content Marketing.

3# Customers appreciates email campaign than other channel's campaign.
Customers or prospects will value and appreciates whatever you send to their email inbox than those social networks ads (adverts) because when they signed up for your email list they explicitly told You and gave you the permission to hear from you. According to the strict laws and regulations around spam laws, before you send anything to any prospects or customers it is because they gave you permission to. Now lets bring it to those ads in your facebook news feed - did you ask those marketing companies to market to you? Probably No. As for 60% of ads you saw on your facebook news feed daily are not interested to you thereby it is not of value to you and you will not appreciate it. Email is the proven marketing channel to ensure your audience gets and appreciate your message.

4# Has higher online marketing tactic
The exact return on email investment has proven to be high when done tactfully. When you invest $1 on email marketing it is ensured that the average return will be nearly $38.

5# Email is the preferred marketing channel
17% of social media users preferred marketing through social networks compared to 83% social media users prefer to receive promotional content through email because of social networks are personal form of communication where people log in to see pictures and updates from people they know and care about. People preferred to receive information about products and services through email channel that any other channels.


  1. Never knew about the history of email. Great information and insight here. Nice one.

  2. Anonymous11/13/2017

    Thanks for the information contained in this article. I always love to market via email channel

    1. Yeah, email marketing is surely the best


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