What Is Google Analytics ➕ Importance And How To Install Google Analytics On Your Wordpress Or Blogger Blog.


Google Analytics is a freemium web Analytics service offered by Google Inc that track and report website traffic. Google Analytics tracks and monitors your website statics and performance, site visitors & pageviews, unique users, returning users, bounce rate, visitor's landing page, most search keywords, exist page etc. Google Analytics was launched in Novermber 14, 2005 with the slogan Turn insights into action.
Although there are many web analytics claiming to analyze better, Google Analytics is the most widely used web analytics service on the internet. Google offered two ways to manage your Google Analytics “Google Analytics premium targeted at enterprise users and it's subscription based" and “Analytics for mobile Apps (iOS and Android apps)".
Google Analytics also featured REAL TIME ANALYTICS in 29, September 2011 enabling a user to have insight about the currently visitors and happenings on their site.
When a user registered for Google Analytics service, he/she will be provided two options :Tracking ID and Tracking Code. Tracking ID is the short version while Tracking Code is a series of Code.
Google Analytics can track a website with fewer than 5 millions pageviews per month (roughly 2 pageviews per second) unless the site is linked to an Adwords campaign.

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IMPORTANCE OF GOOGLE ANALYTICS

⏩ GOOGLE ANALYTICS SHOW OVERVIEW OF ALL CHANNELS

It shows you datas from all channels that are generating traffic to your website, channels like
Organic Search (SEO)
Social medias
Direct traffic
Paid search (PPC)
Referrals (Backlinks).
If you are advertising your product using SEO, PPC, social medias etc Google Analytics will show you an overview of all pageviews which make it easier to compare different channel and monitor your ROI.

⏩ DEVICE OVERVIEW

In other to rank for relevant search results, your website must be mobile friendly. Google Analytics shows you which device your users are mostly using. If you are receiving a similar amount of visitors from each platform but less conversions on one, it may be a problem with the user experience of that version of the site. This is the work of Google Analytics.

⏩ EXIST PAGE

Google Analytics allows you to investigate further on what page a user exists your website or blog. In order to maximize your conversions, you need to find out at what stage of the process a visitor leaves your website so you can be able to modify the process according.

⏩ AVERAGE SESSION DURATION

Using Google Analytics, you can also know the average amount of time spent on your website by each visitor. This has a direct correlation with how relevant your website is to the visitor. The more relevant it is, the more time that a visitor will spend surfing around and accessing information contained on your website that is of interest to them.

⏩ INTERACTION PER VISIT

As a web owner you need to know what exactly user are doing on your website, what you can do to get them to do more of it and how you will be able to influence their behavior into conversions. You can track which time they reviews, comment, like and share your post. These interactions are very important to any web owner. You will have to learn how you will transform these increased interactions into actual call-to-actions (conversions) like purchases, downloads and subscriptions.

⏩ BOUNCE RATE

The percentage of visitors that navigate away from your website without interaction after viewing only one page. Bounce rate can be indicate with very little time spent on the website and no interactions. Having a high bounce rate are not include in AVERAGE SESSION DURATION or PAGES/SESSION. Things that will make your site having high bounce rate maybe poor design, high loading time, low usability, site not mobile friendly etc. With Google Analytics you can track site's bounce rate in order to know how relevant your website is to customers.

⏩ Others importance are :

••• Value per visit - the value of each visit which is determined by the interactions per visit.
••• Pageviews: one page view is a single view of a webpage on your website by a visitor.
••• New or unique visitor conversion
••• Returning visitors conversion
••• Most search keywords
••• Landing page.

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HOW TO INSTALL GOOGLE ANALYTICS ON YOUR WORDPRESS OR BLOGGER BLOG.

After showing what Google Analytics is and how important it is to any web owner, I can not end this article without telling you how to setup your Google Analytics in Wordpress or blogger blog.
In this post, i will tutor you on the two things that are involved in setting up Google Analytics.
First is how to correctly sign up for Google Analytics and second, how to correctly install it in your Wordpress or blogger site.

Signing up for Google Analytics
⏩ Go to http://google.com/analytics and in the upper right corner ➡ select Access Google Analytics.
⏩ Click on the sign up button and enter all your information correctly
Name
URL Of the website
Industry name
Time zone etc
⏩ After click on Get Tracking ID and you will be prompted to accept the terms of service agreement. Tap “I accept" and you will be brought on a new page where you will be given both your Tracking ID and Tracking code. Depending on what method you will use to install Google Analytics on your site, you will have to choose one of these options. Write down or copy one ID. Tracking ID is the short version while Tracking code is the longer.

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Installing Google Analytics on Blogger blog
I will be tutoring you on two different methods on how to install Google Analytics on blogger blog, choose one that is most suitable for you and leave the other. Don't make the deadly mistake of installing Google Analytics twice.

Method 1 - Installing via Settings
This is the easiest way. You will need your Tracking ID not your Tracking code. You Tracking ID will look like this “UA – 25962834–1".
⏩ Go to your Blogger dashboard and from the drop-down menu, select Settings
⏩ Click on Other under Settings, scroll down you will see where it is labelled Google Analytics and the box will be empty beside it - just put in your Tracking ID there and save.
Your have successfully installed Google Analytics on your Blogger blog.

Method 2 - Installing Google Analytics in site <head>
This second method involves using your Tracking Code. When Google announced this newer version known as Asynchronous Tracking code, Google claims that is significantly more sensitive and accurate, and is able to track even very short activities on the website.
⏩ Login to Blogger and from drop-down menu select “Template”
⏩ On the new page select “Edit HTML”
⏩ Click anywhere inside the code area and press CTRL + F (in windows) or CMD + F (in Mac) and search for head. Underneath that opening tag, add your Google Analytics Tracking code.
All done, you have successfully installed Google Analytics on your blogger blog.

Installing Google Analytics on your Wordpress blog

There are also two methods to install Google Analytics on your Wordpress blog. Choose one and leave the other.
Method 1 - Installing Google Analytics in site <head>
This method requires your Tracking code. You need to install it in the head of your site which will be find in the harder.php file.
⏩ Go to your Wordpress wp-admin and click on the drop-down menu
⏩ Click on Appearance then click on Editor
⏩ Paste the code under in the header section and save.

Method 2 - Installing Google Analytics using plugin
This method is the simplest way and you will make use of your Tracking ID.
⏩ Install a plugin named Google Analytics for Wordpress
⏩ After installing and activating it, Go to settings ➡ Google Analytics and enter your Tracking ID and save. That's all.

Note: In the first 24 hours of installing Google Analytics, you won't see much. Don't worry, Google Analytics usually take a while before it fully starts working.
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