6 Tools Everyone in The Digital Marketing Industry Should be Using.

Digital Marketing is now essential for every business these days.
Digital Marketing is one of the Modern along the highest and most reliable way of marketing a product/service. Digital Marketing is all about business and to be in business means to be always busy.
There's not enough time in the day to do everything concerning your business like promoting your product, reaching the right audience and giving out the services. For a business to gain ground and have a massive head, it takes up-to months even not years. But with the right tools, it will shorten the time. A devoted marketer won't shy away from the challenges of the tasks at hand financially and non-financially.

In the digital Marketing, the most efficient thing is to target the right audience (audience related to your product). It is better to be slow with the right audience than to be fast with the wrong audience in Digital Marketing world.

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You can't just produce a Product and hoping that everything will sort itself out. No stop hoping that Customers will come looking for you rather you look for them. Likewise we as a blogger, we don't just write an article without broadcasting it to the right audience. To succeed in the world of digital marketing, you will learn how to work Smarter not harder. Sounds like a Good idea? Maximize your efforts with these suggested tools of mine and improve the efficiency of your marketing tasks.


The number one tool that you should not overlook is a website attached with your blog. If you don't have a website or blog and you are into digital Marketing, please believe me when I say you will never succeed.
Your website or blog is the primary place that success comes looking for you. Having a website or blog allows your products or services to be available to customers 24/7 thereby increasing your marketing efficiency even when you are sleeping.
It is the main tool for you because your website or blog is where you showcase and talk about your products and services. Your business's website OR blog should be of a professional, there should be no broken links and easy to navigate with nice graphics, it should be responsive and mobile friendly. If you are not a professional web designer, I recommend you should hire one .


Now that you have your blog/website, the most important thing as i explained earlier is to have a professional looking website which include having a nice graphics. As we all known that a nice graphic in a blog post, site page, social media post increases the engagement and click rate that's why I included CANVA in one of the tools every digital Marketer should be using. CANVA is a cloud-based tool that allows a digital marketer to quickly make incredible graphics. Visit canva to get started with free 30 day trial.


Now that you have your website (no.1 tool) with nice graphics (no.2 tool), how do you get it performing optimally?
Here is when Google Analytics made it way into the tools You should never under-estimate.
Google Analytics helps you in monitoring your site's visitors, pageviews, unique users, returning users, bounce rate, visitor's landing page, session, exist page, most search keywords etc. Always login into your Google Analytics Dashboard to see whether you meet your marketing goals so you can properly make decisions that will grow your business.

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Now you have your website/blog, CANVA and Google Analytics ready which make up one-part of the tools you should be using. How do you reach the right audience?
Facebook which reached two billion users June this year has many people that your business can target. Facebook can be a great way to reach your right Audience.
If you wish to promote your business on facebook, you need to set up three things Facebook business page and Group that are completely different from your personal page & group and Facebook Ads.
Facebook page are free facebook profile for businesses, organization and public figures with no restrictions on the number of fans that can like your page. With facebook page manager and insights, you can post and edit posts to your page, share, comment on relevant info. with fans of your brand. Facebook Group are discussion forum designed in a user wall format.
With Facebook, you can create ads (social network's paid marketing platform) which helps businesses reach their customers based on their desired audience.


No digital marketer even bloggers both newbies and pro ever neglected the power of twitter. With more than 300 millions active users, twitter is a great source of promotion and web traffic. You can attach images and links to your relevant content encouraging people to visit your website. You can also make use of hashtags in targeting your Audience. Twitter is a powerful tool companies used to Stay connected with their customers, employees and partners.


Linkedln as a professional social network that focuses on any types of business activities is a powerful tool to target and market your products and services.
In Linkedln, you need to promote your business by setting up a linkedln company page different from your personal page. Linkedln is an important tool in the digital marketing industry because it allows a company to generate leads, grow email marketing list, allow you to join groups and stay connected. The most top of it is those that provides various services, Linkedln allows you to find job opportunities in the job page which will earns you money.

There you have it, my recommended 6 tools that everyone in the Digital marketing industry should be using.
These Tools are taken from world top digital marketing experts. So by using it, it can assure you success in digital Marketing industry and guarantee happy business.


  1. Thanks for the post. Nice information. Still trying to work with google analytics.

    1. Welcome, Still working on my Google Analytics article. Hope to publish it soon.

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